Bengaluru, Karnataka (Hybrid/Onsite)

8+ years of experience

Role overview

This is a high-ownership role focused on one product, one goal: drive adoption and pipeline.

The Marketing Lead will operate like a mini-CMO for the product — owning everything from brand narrative and content to paid, outbound support, and co-marketing. They’ll work closely with founders, sales, and product to craft messaging, execute fast campaigns, and build repeatable growth loops.

What you’ll own

• Positioning and messaging
  Craft clear, compelling positioning tailored to enterprise buyers. Own the product narrative and keep evolving it based on feedback and usage.

• Campaigns and launches
  Plan and execute product launches, awareness campaigns, and monthly motion across channels — owned, paid, outbound, and partner-led.

• Content strategy
  Build a content engine around the product — landing pages, case studies, webinars, enablement material, sales decks, and more.

• Demand generation
  Own the lead gen engine — SEO, performance, email, outbound strategy. Work closely with SDRs and RevOps to align on pipeline goals.

• Partner marketing
  Collaborate with cloud partners and SIs to create co-branded campaigns and joint GTM plans for the product.

• Sales enablement
  Equip sales and solutions teams with the assets, narratives, and playbooks needed to convert. Own the product’s external voice.

• Analytics and iteration
  Define success metrics. Track what’s working, what’s not, and keep iterating. Own a fast feedback loop.

Success metrics

• Consistent pipeline growth and MQL → SQL conversion for the product

• Launch and sustain multiple campaigns over 90-day windows

• Clear, differentiated product positioning adopted across teams

• Scalable content library created and repurposed across channels

• Visible traction through inbound, outbound, and partner channels

Qualifications (must-haves)

• 8+ years in B2B marketing, with at least 2+ years owning a product end-to-end

• Experience working closely with sales, product, and partners

• Deep understanding of B2B funnels, messaging, and multi-channel GTM

• Hands-on ability to write, execute campaigns, and manage outcomes

• Experience running full-stack marketing — from content to paid to ABM

• High agency and ability to operate without step-by-step instructions

• Clear, structured communicator — in copy and in meetings

Nice-to-haves

• Experience in early-stage startups or high-growth GTM environments

• Familiarity with AI-native products or enterprise automation

• Exposure to product marketing, ABM, or partner-led GTM

• Experience working with SDRs, HubSpot, LinkedIn Ads, and content workflows

Tools you’ll use

HubSpot, LinkedIn Ads, Google Ads, Notion, Apollo, CMS tools, Slides, ChatGPT/Claude, internal tools for analytics and automation

Why join Lyzr?

This is a chance to own and scale the GTM engine for one AI product inside a fast-moving team. No channel silos. No functional handoffs. Just full-stack ownership — from idea to launch to results.

If you’re done with the coordination treadmill and want to go deep on one thing that actually ships and grows — this is the role.